Anyone who is interested in the psychology of colour as I am, might wonder how a colour named "Digital Lavender" has been earmarked as THE colour for 2023??
According to colour experts at Coloro, they believe this serene hue already has an online presence and that we will see the application of Digital Lavender in other applications soon.
"In that sense, the color not only reflects what we’re all after in our lives, but how we live at a time when one can socialize via video games and buy digital furniture using cryptocurrencies. As consumers find solace and comfort inhabiting the virtual space, the influence of video games and virtual realities will become all-encompassing, distorting the boundaries between our online and offline existence,” Coloro head of content Joanne Thomas told Cosmetics Business.
“Digital Lavender, our Color of the Year for 2023, signifies that stability, serenity, and digital escapism that so many of us have built into our recuperative rituals to both protect and improve our mental health in challenging times.”
We are definitely aiming to incorporate this divine hue and all it represents into our collection💜
The Wanderland Team